MALDICIÓN™ IS AN APPAREL BRAND WHOSE FOCUS IS THE XICANX & MEXICAN EXPERIENCE.
¿What does the word Maldición mean? Maldición literally means Curse… and the idea is that we all have negative things we must fight against in life. But we are NOT running away from them nor are we afraid… we confront them face-to-face, because it is only then that we are able to tear these “Maldiciónes” down and overcome them. ¡Fight on Maldición Fighters! ¡Fight on!
EL CONCEPTO MALDICIÓN
Maldición is a form of self-expression, an expression of not only myself, but also my community; those who like me have things to say and feel no one else is saying them… or at least not like this.
Maldición is that beautiful place between México and the U.S., that borderless place where we can embrace both our cultures with out having to choose. It’s as colorful as papel picado and as dark as the watching crow. It is smart and dopey, mature and immature. Maldición embraces and rejects, loves and hates. It’s a combination of colors and flavors, colors and flavors that combined create a unique expression of me, you and all those who need this voice.
Y Para los criticos... “botellita de jerez...”